Web3 – A Transformation is Underway! Is Your Business Ready?

Marketing and business models have come a long way since the internet’s inception in 1983. But most entrepreneurs, marketers and brands are not prepared for what lies ahead as the world transitions to Web3.

We’ve all heard of cryptocurrencies and now NFTs (non fungible tokens). The technologies these businesses are built on is forming the foundation of a new wave of internet – Web3 – and will usher in arguably the most profound technological and social revolution we have ever seen.

Web3 refers to a generation of the internet where data and digital properties will be interconnected in a decentralized way, combining the semantic web, AR/VR, AI at scale, blockchain technologies, and decentralization. The core idea of Web3 will fundamentally change the notion of “ownership” and digital rights on the web, even how those things are distributed and stored.

The Web 3.0 era is now beginning to emerge and is a key component in solving many of the problems associated with a centralized Web 2.0. Instead of the internet being controlled by a few organizations, Web 3.0 favors privacy, transparency, data ownership, and digital identity solutions. This functionality is underpinned by decentralized networks, blockchain technology, and a tokenized economy.

This panel discussion will explore:

• A common understanding of what Web3 is and how fast it’s evolving;
• The foundational changes to the way the Internet functions and how it’s used; and,
• The range of new business opportunities that will emerge for startups in this new frontier.