Optimize Your Marketing Machine
September 21, 2022
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Marketers know their marketing strategies need an overhaul, but what if the answers aren’t in a new blueprint?
The way marketers engage customers is changing rapidly. Yet, most B2B marketing strategies haven’t evolved. Market researcher Gartner predicts that by 2024 nearly 90% of all marketing activities will be influenced digitally – how can marketers keep up with this rapid change without investing heavily into the machine which makes up an effective marketing strategy: strategy, people, process, and tools?
There aren’t any hard truths or set formulas – just different ways of testing your marketing strategy, engaging customers, and optimizing to convert leads into customers.
This panel discussion will explore:
- What are the critical building blocks of an effective marketing machine?
- How does your marketing contribute to the overall growth of the company (read
revenue)? - How can you collaborate with sales to make your marketing machine powerful?
