Rachel Sparacio-Foster is a B2B copywriter and CEO of Fresh Perspective Copywriting. Since 2009, she has helped B2B tech marketers improve their response rates, clearly communicate complex messages, and generate high-quality leads. She’s worked with leading tech brands, including Americas’ SAP Users’ Group (ASUG), SoftwareONE, and Citrix.
Rachel is well known in the B2B marketing space. She has presented at Content Marketing World and taught white paper and case study writing for MarketingProfs. She was also one of the Online Marketing Institute’s Top 40 Digital Strategists.
